JD Vance says Target “decided to go to war” against customers with Pride Month collection

Senator JD Vance (R-Ohio) suggested Friday that Target “decided to wage war” on its customers by releasing its annual Pride Month collection.

“Target could have decided to stay out of the culture wars, instead it decided to wage war on a large portion of its customer base,” said Vance. tweeted. “I no longer shop at Target, and it seems a lot of families are doing the same.”

Conservatives have called for a boycott of the company over its LGBTQ merchandise, with several Republican lawmakers expressing support.

“Why do you support awakened companies that hate you?” Rep. Lauren Boebert (R-Colo.) continued Twitter Monday. “Target won’t get another dollar from me.”

Rep. Marjorie Taylor Greene (R-Ga.) compared the situation to the conservative backlash Bud Light faced last month after teaming up with transgender social media influencer Dylan Mulvaney.

“What they don’t realize is that the men who left Bud Light are women going shopping at Target. Or at least they did, “Greene tweeted on Thursday.

Target announced this week that it would be removing certain items from stores and moving Pride merchandise to the back of some Southern stores after customers took down Pride displays, angrily confronted employees and posted threatening videos on social media. said The Associated Press.

“Since the introduction of this year’s collection, we have faced threats that affect our team members’ sense of safety and well-being at work,” Target said in a statement to The AP. “Given these unstable conditions, we are adjusting our plans, including removing items that were central to the most significant confrontation behavior.”

According to The New York Times, the company has been selling merchandise for Pride Month, an annual celebration of the LGBTQ community, for a decade.